Dell Technologies: A Virtual Road Trip
Dell Technologies was launching a new PowerStore solution during the pandemic, but they could not build awareness at tech conferences like they had in the past. They wanted a digital experience and contest that could promote the storage option in place of live events.
I concepted and wrote a 12-week scavenger hunt that took IT decision makers on a road trip through a scenic storage landscape. The contest garnered 25,432 page views and was used as a model for a new contest offering by Spiceworks Ziff Davis.