Hamline University: Birthplace of Intercollegiate Basketball
Through research and social listening, I was regularly tasked with finding new stories that could garner engagement for Hamline University. After discovering intercollegiate basketball began at Hamline, I knew it would be the perfect opportunity to gain organic reach and earned media during March Madness.
I wrote social media posts, a press release, and a story for the Hamline website. This claim to fame not only gained traction on social media, but the story was also covered by multiple news stations.