Lumen: Adaptive Virtual Services

In 2020, CenturyLink rebranded as Lumen Technologies. The company needed to develop content under the new brand, so they partnered with Spiceworks Ziff Davis to communicate their innovative offerings with a new voice.

I was tasked with writing a script about their Adaptive Virtual Services in a way that also established their brand as a leader in connectivity. I defined this new solution and told Lumen’s story of the 4th Industrial Revolution in a way that continues to be relevant to decision makers.